Nokia Lumia 2520 Web Ad Pokes Fun at the iPad as 'The Wrong Tablet'

Nokia has launched a new web ad for its Lumia 2520 tablet running Windows 8. The Lumia 2520 is similar to the Windows Surface tablets from Microsoft and includes a larger battery in its separate physical keyboard to push battery life to as long as 16 hours.

The new ad pokes fun at Apple's tablet by making references to the iPad Air's new 'Pencil' television ad and suggesting that iPad owners will need to carry a notebook everywhere because the iPad has no keyboard.

Ah, working on the move. Goodbye laptop, hello new tablet!

Here we go, everyone wants one! Yes, my friends, it's thin. Thinner than a pencil! Oh yeah.

Oh, it's light too, yeah. Oh, did I mention, one of these has been to space?

Hang on, negative Nancy. What's with all the questions? It's got everything you need. You don't need a keyboard, you touch the screen.

Argh. I wish this thing had a keyboard. I'm about as productive as a cat wearing mittens right now. Time to get the beast out I guess.

Oh, this? I'm just giving it a rest. Been working it pretty hard.

Oh, not the battery. Well, you don't see me getting caught with my trousers down. Not when I'm still lugging around this puppy. Ah. Oh, you again. Just act cool and nobody has to know.

I do love this thing. It's still light and you never notice it in your laptop bag.

Wait a minute, what's that? A Nokia Lumia 2520, you say? So, um, did I buy the wrong tablet?

The Nokia Lumia 2520 with built-in LTE is available for $400-500 from AT&T or Verizon, or directly from Microsoft -- Nokia's separate battery/keyboard is an additional $150, though Nokia is offering the keyboard free with purchase for a limited time.

There are, of course, a number of third-party iPad keyboards available as well.

Microsoft has agreed to purchase Nokia's device and services division, though that transaction has yet to complete.

Popular Stories

Mayday Calendar

Apple Acquisition Hints at Upgraded Calendar App on iOS 19 or Beyond

Friday May 9, 2025 9:13 am PDT by
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act. Mayday Labs founder Jeremy...
Nineth iOS 19 Feature

iOS 19 Beta is a Month Away With These New Features for Your iPhone

Thursday May 8, 2025 7:37 am PDT by
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it. Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key iOS 19 rumors...
fortnite apple featured

Epic Games Submits Fortnite to U.S. App Store

Friday May 9, 2025 9:57 am PDT by
As promised, Epic Games today submitted Fortnite to the U.S. App Store, and if approved by Apple, it will mark the first time that the Fortnite app has been available in the United States since 2020. Fortnite will include options to purchase in-app currency from the web rather than through in-app purchase, which is what got the game banned to begin with. This time, though, Apple has been...
iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
top stories 2025 05 10

Top Stories: iOS 18.5 Release Imminent, iPhone Rumors for 2025 and Beyond, and More

Saturday May 10, 2025 6:00 am PDT by
With Apple's developer conference where it will show off iOS 19 just a month away, the company is wrapping up work on iOS 18.5 ahead of an imminent release to deliver a few new features and updates. This week also saw a number of iPhone-related rumors, encompassing not only this year's iPhone 17 lineup but also Apple's plans for 2026 and 2027, even as Apple's Eddy Cue suggested AI could make ...
Foldable iPhone 2023 Feature Homescreen

Apple's Foldable iPhone Display Tech May Set New Industry Standard

Thursday May 8, 2025 3:29 am PDT by
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain. According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

Farfooz Avatar
150 months ago
battery life? how are they attacking the iPad's battery life
Score: 100 Votes (Like | Disagree)
Paradoxally Avatar
150 months ago
iPad + external keyboard > any tablet.

Say what you like, iPad still continues to dominate the tablet market by a landslide: apps, experience, you name it. Oh, and sales figures.
Score: 52 Votes (Like | Disagree)
redkamel Avatar
150 months ago
haha that was a good concept. Unfortunately I have never seen an iPad run out of battery even after 2-3 days of use, nor have I ever felt the need for a keyboard...and my friends who do have a keyboard case like the lady in the commercial did!
Score: 33 Votes (Like | Disagree)
polee Avatar
150 months ago
Isn't the Nokia Tablet just a variation of the MS Surface which was like not very interesting to begin with?
Score: 30 Votes (Like | Disagree)
e-coli Avatar
150 months ago
They still don't get it.

And that is 1:17 of brutal-to-watch video.
Score: 29 Votes (Like | Disagree)
shenan1982 Avatar
150 months ago
Maybe I'm out of touch, but there was nothing about this ad that was even mildly humorous. I found myself more distracted by the ad being so amateur that I may have missed the actual point of it.

----------

Desperation breeds imperfection breeds desperation (rinse and repeat).

I guess that's how I felt. I wanted to laugh, but it wasn't even a good ad, serious or otherwise.
Score: 29 Votes (Like | Disagree)